EarthWeave — artisan rugs and natural flooring for modern Indian homes

New Textures • Natural Tones

Ground your space with calm, craft and character

From hand-knotted wool to breezy jute, EarthWeave curates flooring that feels honest and enduring. Discover pieces that soften acoustics, warm bare feet, and set a timeless foundation for daily life — without noise, without fuss.

Open rug edit Our craft ethos
Hand-loomed rug on wooden loom
Hand-loomed detail
Oak herringbone flooring close-up
Oak herringbone
Jute runner in a sunlit hallway
Jute hallway runner
Hand-knot texture with subtle color shifts
Hand-knot texture
Artisan weaving at a studio loom
Studio weaving
Earthy dye palette with clay bowls
Earth dye palette

Materials • Touch & Truth

Material Atlas

Every floor tells a material story. Our atlas compares fibers and planks by feel, care, and impact, so you can choose with clarity — from breezy jute and undyed wool to oak, teak, cork and terrazzo. Nothing synthetic for the sake of shine: only textures that grow quieter with time.

  • Close fiber shot of natural jute
    Jute — airy, coastal, low-sheen

    Best for breezy living rooms and hallways. Spot clean, rotate seasonally.

  • Undyed wool yarns in warm and cool tones
    Wool — resilient, springy, self-cleaning

    Naturally stain-resistant. Our go-to for busy Indian homes with kids.

  • Bamboo fiber strands woven into flat weave
    Bamboo — cool underfoot, flat-weave

    Keeps rooms fresh in humid seasons. Wipe clean, quick dry.

  • Recycled cotton threads in mixed colors
    Recycled cotton — soft, casual

    Weekend texture for studios and rentals. Machine washable runners.

  • Oak plank with natural oil finish
    Oak plank — natural oil, timeless grain

    Hard-wearing base for rugs. Re-oil yearly; gentle cleaners only.

  • Teak plank showing rich grain and depth
    Teak plank — rich grain, water-tolerant

    Dense and dimensional. Great for entryways and dining zones.

  • Cork tiles in honey tone
    Cork tile — acoustic, forgiving

    Soft landings and quieter rooms. Perfect for work corners.

  • Ivory terrazzo tile with soft stone chips
    Terrazzo tile — cool, reflective

    Wipes clean fast. Pair with wool rugs for warmth and balance.

Patterns • Subtle by design

Quiet Patterns

Patterns that don’t shout — they steady a room. Scroll the ribbon to compare herringbone, chevron, basketweave and more in a calm, real-home palette.

Graphite wool herringbone pattern
Herringbone / Graphite

Anchors light furniture; hides everyday scuffs.

Sand-tone chevron rug pattern
Chevron / Sand

Directional energy for long rooms and corridors.

Basketweave wool texture in natural tones
Basketweave / Wool

Classic, tactile, pairs with oak or teak.

Diamond pattern woven in jute
Diamond / Jute

Breezy veranda vibe with durable flat weave.

Coastal stripe pattern in cream and slate
Coastal Stripe

Light, linear, easy to style with throws.

Plain heathered texture in warm grey
Plain / Heather

Minimal look, maximum calm — our bestseller.

Engineering • Everyday comfort

Underfoot Science

Beauty meets performance. We measure acoustic absorption, slip resistance, thermal comfort and wear, then calibrate weave density, backing and pile height for Indian climates — from coastal humidity to dry inland summers.

Chart illustrating acoustic absorption of wool vs hard floors
Acoustic absorption

Wool rugs reduce mid-frequency reflections by up to a third versus bare plank, softening voices and daily clatter without heavy curtains.

Slip resistance test diagram for flat and high pile rugs
Slip resistance

Flat weaves with natural latex backing hold fast on smooth terrazzo; add our felt pad where extra grip is needed.

Thermal tog comparison across materials
Thermal comfort

Low-TOG jute keeps rooms airy in humid months; plush wool traps a touch of warmth for monsoon evenings and winter mornings.

Wear cycle infographic showing rotation and cleaning rhythm
Wear cycle

Rotate 180° every quarter. Gentle vacuum weekly. A small ritual that extends life by years.

Origins • Traceable craft

Provenance Threads

Fibres travel across India before they rest under your feet. We trace each batch to origin clusters — from coir coasts to wool highlands — keeping the path transparent and the impact thoughtful.

  • Kerala • Coir

    Salt air, steady twist. Coir adds grit to entry mats and balcony runners.

  • Rajasthan • Wool

    Undyed, springy piles spun in small towns; resilient by nature.

  • Assam • Bamboo

    Flat weaves that stay cool in humid months; quick-dry comfort.

  • Tamil Nadu • Cotton

    Recycled blends for weekend rugs and washable runners.

Maintenance • Small rituals

Care Rhythm

A gentle routine keeps texture lively and colours calm. Four steps, minutes each.

  1. Rotate • 180° each quarter to balance sun and footpaths.
  2. Vacuum • Low suction weekly; avoid beater bars on wool.
  3. Spot treat • Blot, never rub. Cold water first, mild soap last.
  4. Air out • A shaded hour revives pile and releases humidity.
Natural care kit with soft brush, cotton cloths and mild soap
Natural care kit

Detail • Lasting edges

Edge Finishes

Binding, serge or fringe — select the finish that frames your room best.

Clean tailored look with cotton tape. Works beautifully with flat weaves.

Stack of binding tapes in earthy colours
Binding tape palette

Styling • Real-home scale

Room Sets

See how a calm rug grounds a space. Hover the pins to learn why each material was chosen for light, sound and everyday traffic.

Neutral living room with woven rug and oak plank
  • Balance — a mid-tone rug bridges pale walls and darker timber, keeping contrast gentle.
  • Acoustics — dense pile under the coffee table absorbs clink and chatter.
  • Paths — a flat jute runner catches sand and dries fast after balcony rain.

Fit • Proportions

Sizing Guide

A good rule: front legs on, back legs off — the rug should hold the conversation zone without swallowing the room. Try sizes below.

Living room plan with grid for rug sizing
Switch sizes to preview footprint

Impact • Honest numbers

Sustainability Ledger

We count what matters: traceable fibres, low-VOC finishes, repair and take-back. No vague “green” words — just milestones you can verify.

  • Fibre 92% of rugs use undyed wool, jute or recycled cotton this season.
  • Finish Natural oils and low-VOC backings — lab tested before launch.
  • Care Replaceable pads, free repair on frayed edges within two years.
  • Loop Take-back credit on worn pieces that we refurbish or recycle.
Certification stamps on recycled paper
Third-party checks, published yearly

Colour • Earth tones

Palette Studio

Three quiet palettes to frame daily life — warm dunes, cool riverstone and calm neutrals. Switch the mood and see how swatches pair with natural floors.

Base
Accent
Weave
Grain
Edge
Shadow
Flatlay of fabric swatches and flooring chips
Swatches that play well with oak, teak and terrazzo

Craft • Step by step

Weave Timeline

From raw fibre to final finish — the journey that gives rugs their calm strength.

  1. Sorting & Carding

    Fibres are sorted by staple and tone, then carded to align strands without harsh chemicals.

  2. Spinning

    Low-twist for plush, high-twist for flat weave — tuned for wear, acoustics and feel.

  3. Weaving

    Hand looms for nuanced texture; power looms for precision patterns in heavy-traffic zones.

  4. Finishing

    Edges bound or serged, then a gentle wash to settle fibres before final inspection.

Hands guiding yarn across a loom
Human rhythm, consistent quality

Support • Silent safety

Pad Matcher

Choose a base and we’ll suggest the right pad thickness and grip.

Recommended thickness

Natural felt with latex grip where needed; never solvent glues.

Roll of natural felt rug pad
Breathable felt, cut to size

Say hello • We reply with care

Let’s Connect

Planning a calm living room, a breezy corridor, or a full flooring refresh? Leave us a note — we respond thoughtfully and never pushy.

  • Response window: within 1–2 business days.
  • Consults: free sizing & material pairing tips.
  • Privacy: your details stay with us — always.

Voices • From Indian homes

Quiet Praise

Soft underfoot, low on noise, high on ease — notes from the people who live with our rugs.

  • “The heather wool calmed our echoey living room in a day. We host often — it now sounds like a gentle conversation, not a canteen.”
    — Aanya, Pune
    Family living room with a heather wool rug
  • “Our balcony track brings in sand; the jute runner catches it and dries fast after rain. Looks relaxed, never messy.”
    — Rohan, Chennai
    Hallway with a jute runner in morning light
  • “Sizing guide nailed the fit. Medium held the seating zone without cramping the room. Delivery was smooth.”
    — Meera, Jaipur
  • “We chose binding over fringe — cleaner with kids. The tape colour matched our oak perfectly.”
    — Kabir, Bengaluru